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Our Privacy Policy


This privacy policy is designed to give further clarification on:

  • Who we are
  • The types of information that we collect and process
  • How we use your information
  • The security procedure in place to protect your information
  • Your rights
  • Who you can contact if you have an issue

About us:

Sensory Swim and Health Merseyside CIC is a small swim school based in Waterloo, Liverpool. The company was established in 2019 with the objective ‘To Adapt, Integrate and Educate’. Sensory Swim provides swimming sessions to support families who need a specialist setting and we have been working to make swimming sessions accessible to all members of the community.

Privacy policy:

Welcome to Sensory Swim and Health Merseyside CIC’s privacy policy, where we take the protection of your data seriously at all times. Rest assured that when we ask you to provide certain information by using this website, we ensure strict adherence with this privacy statement. All of our servers and databases comply with GDPR.

We want you to know that our company does not sell, lease, or share your personal information to third parties unless required by law. Our privacy policy will inform you of how we handle your data and our purposes as to why we collect such data. Your legal rights will also be included in this policy.

Data controller:

Sensory Swim and Health Merseyside CIC is the controller and is responsible for your personal data (collectively referred to as “Sensory Swim”, “we”, “us”, and “our” in this privacy notice).

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions or enquiries about our privacy policy, including requests to exercise your legal rights, please contact the data privacy manager using the details set out below:

Name: Kathy Wilson
Postal address: 1 Brighton Road, Waterloo, Liverpool, L22 5NG
Email address:

About the Information Commissioner’s Office (ICO):

The Information Commissioner’s Office (ICO) is an executive non-departmental public body of the UK, sponsored by the Department for Digital, Culture, Media & Sport. This is where individuals can make a complaint in relation to breach of data protection.

However, we kindly ask our customers to contact us in first instance to deal with your concerns before contacting ISO.

Your duty to inform us of changes:

As a customer of LSA, you have a duty to inform us of changes to your personal data during your relationship with us. It is important that the data we have for you is up to date and accurate.

How we collect your data:

Personal data (also known interchangeably as personal information) is a broad range of information that could identify an individual. There are different methods in which we may collect your personal data. You may provide to us your personal information, contact details and financial data through:

  • Direct interactions
  • Social media
  • Email
  • Phone
  • Post
  • Surveys or feedback forms
  • By filling in our registration/contact forms
(List not exhaustive)

Types of data we collect:

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Why we collect your data:

Your personal data is processed on the basis of the consent expressed by the user, and in cases where the law authorises the administrator to process personal data on the basis of legal provisions or to implement the contact concluded between the parties.

The website obtains information about users and their behaviour in the following way:

  • Through information entered voluntarily in forms
  • By collecting “cookies” [see the policy of “cookies”]
This website collects information voluntarily provided by the user and the data provided in any forms is processed for the purpose resulting from the function of a specific form, e.g., to deal with a general enquiry or to book in for a swimming lesson.
How we use your personal data:
We will only use your data in a lawful manner. Below are circumstances in which your personal data will be used:
  • To register you as a new customer
  • For marketing and communication purposes
  • To process your bookings
  • To manage payments and/or send invoices
  • To let you know about changes to our privacy policy or any changes in general
  • To respond to your enquiries and questions
  • To ask you to leave a review or take a survey

Please note that we aim to be fair, lawful and transparent about our reasons for obtaining your data. Sensory Swim will only use your data for its sole purpose, unless we have reasonable grounds to use it for another reason and that reason is compatible with its original purpose.

Your rights:

The Right to Be Informed
You have the right to be informed about the collection and use of your personal data. This information is communicated via this privacy policy, and you will be notified whenever any changes are made to it.
The Right to Access
You have the right to access your personal data and supplementary information.
The Right to Rectification
You have the right to have inaccurate personal data rectified or completed if it is incomplete.
The Right to Erasure
The GDPR introduces a right for you to have your personal data erased if, for instance, the personal data we hold for you is no longer necessary for the purpose for which it was originally collected or processed. The right to erasure is also known as ‘the right t be forgotten’. The right is not absolute and only applies in certain circumstances where applicable. You can make a request for erasure verbally or in writing and in compliance with ICO, Liverpool Swimming Academy will have one month to respond to your request.
The Right to Restrict Processing
You have the right to request the restriction or suppression of your personal data to limit the way that we use your data. This is an alternative to requesting the erasure of your data. This is not an absolute right and only applies in certain circumstances. You can make a request for restriction verbally or in writing.
The Right to Data Portability
The right to data portability gives you the right to receive your personal data you have provided to us in a structured, commonly used, and machine-readable format. It also gives you the right to request that we transmit this data directly to another data controller. The right only applies to data collected by using an automated means (i.e., excluding paper files).
The Right to Object
You have the right to object to your information being processed based on:
  • Legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling)
  • Direct marketing (including profiling)
  • Processing for purposes of scientific/historical research and statistics

If you wish to exercise any of the rights set out above, please don’t hesitate to contact us.


At Sensory Swim, we have implemented both online and physical security measures to ensure that your data does not get lost, stolen and/or accessed in an unauthorised manner. Our employees are subject to a duty of confidentiality and your personal data have limited access to those who are not authorised.

Storage limitation:

By law and in compliance with ICO, your personal data will not be kept for longer than is needed unless we have legal and regulatory requirements to retain your data. Our customers can exercise their right to erasure (see above for further information); however, this right is not absolute and is subject to certain circumstances.

Changes to privacy policy:

Sensory Swim reserves the right to change any terms in this privacy policy as deemed to be justified. We will let you know if any changes do occur.

Opting out:

We may occasionally send you marketing messages and communicate with you about any current lesson availability we may have. You can opt our by the options below:

Email us at:
Call us on: 0151 345 5005
Write to us at: 1 Brighton Road, Waterloo, Liverpool, L22 5NG

Use of photographs:

Photographs of children and adults may be seen throughout the website. These photographs are published with the consent and assent of both the adult and child, including the children’s parent(s) and/or guardian. Sensory does not provide further details which may put both the children and adults at risk.

External links:

Links to other websites may appear on the website. Such websites operate independently, and these websites may have their own privacy regulations. We are not responsible for the privacy and protection when submitting data to other websites. Therefore, we ask our customers to read its privacy policy to exercise caution and be cautious when providing data to a website to which we link.